Get in touch today.

Looking for more information on our services, fill in this form and we will get back to you as soon as possible.

You can also reach us via telephone or pop in to the shop and pay us a visit:

Tel: 01905 24940


223 Northwick Rd



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About Us

Our Family-Run Business was established in 1970 by Dave Shortman.  

2020 marks our 50th Anniversary.

You will be assured of a warm welcome and friendly service at our family-run business in the heart of Worcester. We supply a wide range of machines from a variety of manufacturers, including Husqvarna Viking, Pfaff, Brother and Janome. 

If you are new to sewing or returning to it after some time, you will find a new generation of sewing machines that allow you to explore and enjoy sewing as never before. Anyone not familiar with what some of these machines can do will be amazed!

Our expertise and product knowledge is second to none, so you will receive all the help you need to choose the machine that’s right for you without any pressure.

But we are so much more than just a shop that sells sewing machines. We stock a huge range of crafting supplies, haberdashery, embroidery, patchwork, quilting and sewing products. We have a selection of over 1000 fabrics to choose from. We hold a good selection of machine feet and accessories that can extend the capabilities of your machine and new products are being introduced all the time.

On top of that, we run a range of courses and workshops. We specialise in Patchwork and quilting classes. We have a number of tutors and a range of projects.

The cornerstones of our business continue to be product knowledge, sewing expertise, value for money and a friendly welcome for customers.

We look forward to seeing you soon…